Note See screenshot above for where you can drag and drop to create: 1.) Bases, 2.) Targets or 3.) Rows.Ĭonfidential and Proprietary-Copyright © 2013 The Nielsen Companyįor assistance, please call the Nielsen Solutions Center at 1-80.1 EnrollCLS Training Support-click here.ġ.) You can change your Study by clicking on the name of the market in your current report. To add rows, right-click and choose Add to Rows, or drag your database selection into the white area or body of your report. To add a target, right-click and choose Add to Columns, or drag your database selection into the dark gray area that contains the report’s column headings. ![]() Highlight the item(s) you’d like to include and add them to your report by right-clicking or dragging and dropping. The (+) and (-) are used to expand or collapse your Categories and Sub-Categories. Or, search for a specific entry using the icon at the top of the list. ![]() Scroll through the database to select your specs. To create a report in Report BuilderUnder PRIME Lingo Features, click Report Builder to begin building your report. Report Builder gives the most flexibility in creating Profile, Crosstab, Media Ranker and Trend reports. Prime Lingo-Report Builder 1Confidential and Proprietary-Copyright © 2013 The Nielsen Companyįor assistance, please call the Nielsen Solutions Center at 1-80. Note See screenshot above for where you can drag and drop to create: 1.) Bases, 2.) Targets or 3.) Rows. Or, search for a specific entry using the icon at the top of the list. To create a report in Report Builder Under PRIME Lingo Features, click Report Builder to begin building your report. Guide Report Builder PRIME Lingo Report Builder gives the most flexibility in creating Profile, Crosstab, Media Ranker and Trend reports. 2 Download 3 Watch Prime Lingo-Report Builder 1 Confidential and Proprietary-Copyright © 2013 The Nielsen Company For assistance, please call the Nielsen Solutions Center at 1-80. ![]() Studio 1847 is a nationwide marketing agency that can position your institution and drive enrollment.1 Enroll CLS Training Support-click here. We can help in a multitude of other ways. 36 percent access local news online, where they might read stories that use press releases from local colleges and universities as sources.27 percent look for advertising inserts in newspapers and magazines.79 percent of this same group are on social media.These influencers also use their phones during parent-specific events, such as campus tours.Target emails and social media posts to them, keeping in mind that the vast majority of parents use cellphones and other mobile devices to access messages and the internet.The following statistics and findings from Nielsen PRIME Lingo can help: The best strategies for institutions of higher learning to attract students from the New York metropolitan area involve effective engagement with these parent-influencers. Keep in mind that during the decision-making process, parents are focused on detailed costs and other practical considerations.Focus initially on academic fit and general costs.Engage with parents when their students are starting sophomore year in high school.A few timing and content tips can help colleges and universities market to them: ![]() īut they’re also the most important influencers for prospective students. It’s important to know that parents of college students today are older than in previous generations, more involved in the application process, and more prone to pass their anxiety and stress onto their children, according to numerous sources. Institutions of higher education are fighting among themselves for the best and brightest students - as well for those who can afford the rising tuition at top schools.Īnd in metropolitan areas where there is a high concentration of applicants, positioning your institution to attract students increasingly requires marketing and advertising smarts. High school seniors aren’t the only ones competing this fall and winter in the high-stakes college admissions game.
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